Objective: By categorizing relevant content into audience, we were able to create 5 separate funnels for content. While also utilizing funnels for actions and other motivating factors depending on relevancy.
My Role: Site design + front and back end development. I developed wireframes and page types for use with different areas of the site and presented to the client.
Completion Date: 08/16/2012
Credit: Force 5 and City of South Bend, Indiana